Personal Branding
https://www.uwl.ac.uk/users/catarina-lelis
Dr Catarina Lelis joined our lecture and gave us a talk on personal branding. Catarina is a senior lecture in Brand, Design and Innovation. And course leader in MA Advertising, Branding and Communication at University of West London.
Catarina has a lot of education and training behind her. Some are listed in the screenshot below from the UWL website. I also managed to find her LinkedIn profile.
When Catalina spoke to us, she made some interesting points. And told us think about and research the changes that have occurred in your choses industry over the last 15 years. The changes that you predict will happen in the 10 years. And the possible threats and opportunities that could affect your chosen industry and what your aims are. She also spoke about logos, themes, consistency, colours and having a concierge or mascot to great anyone who come across your page. During the take she handed out personal branding canvases for us to complete. It showed me how much there is to think about when it comes to creating a brand. Below are some screenshots from Caterina’s presentations and a template is below.
Copyright Dr Catarina Lelis©
Catarina Lelis lecture was very informative. My website is quite clean and simple like Catarina advised. It's easy on the eye, I've used easy to read fonts and have stuck to white and black. In the future I may consider using a small amount of light pink to bring in some color but is still very light and airy, how baby photography normally is. The talk made me think about things in my industry that I haven't considered before. I found it very helpful.